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Kurt Matzler

Kurt Matzler

Universität Innsbruck - Innsbruck / Austria
Business & Management / Entrepreneurship
AD Scientific Index ID: 1409325
University of Innsbruck
person_outline Kurt Matzler's MOST POPULAR ARTICLES
1-) How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment Technovation 18 (1), 25-38, 1998
2-) The asymmetric relationship between attribute-level performance and overall customer satisfaction: a reconsideration of the importance–performance analysis Industrial marketing management 33 (4), 271-277, 2004
3-) Consumer empowerment through internet-based co-creation Journal of management information systems 26 (3), 71-102, 2009
4-) Brand community members as a source of innovation Journal of product innovation management 25 (6), 608-619, 2008
5-) Antecedents of M&A success: The role of strategic complementarity, cultural fit, and degree and speed of integration Strategic management journal 35 (2), 269-291, 2014