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Lars Bergkvist

Lars Bergkvist

Zayed University - Dubai / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 2040479
جامعة زايد
person_outline Lars Bergkvist's MOST POPULAR ARTICLES
1-) The predictive validity of multiple-item versus single-item measures of the same constructs Journal of Marketing Research 44 (2), 175-184, 2007
2-) Two studies of consequences and actionable antecedents of brand love Journal of brand management 17 (7), 504-518, 2010
3-) Celebrity endorsements: a literature review and research agenda International Journal of Advertising 35 (4), 642-663, 2016
4-) A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects International Journal of Advertising 35 (2), 171-184, 2016
5-) Appropriate use of single-item measures is here to stay Marketing Letters 26 (3), 245-255, 2015