AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Lee Heng Wei

Lee Heng Wei

Wawasan Open University - Penang / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 4308376
-
person_outline Lee Heng Wei's MOST POPULAR ARTICLES
1-) Impact of brand experience on loyalty Journal of Hospitality Marketing & Management, 1-20, 2018
2-) External Factors in Hospital Information System (HIS) Adoption Model: A Case on Malaysia Journal of medical systems 36 (4), 2129-2140, 2012
3-) Managing virtual teams for open innovation in Global Business Services industry Management Decision 56 (6), 1285-1305, 2018
4-) Social media communication with intensified pandemic fears: evaluating the relative impact of user-and firm-generated content on brand loyalty Asia-Pacific Journal of Business Administration 15 (2), 161-187, 2023
5-) The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic International Marketing Review 40 (5), 1213-1244, 2023