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Leonidas C Leonidou

Leonidas C Leonidou

University of Cyprus - Nicosia / Cyprus
Business & Management / Marketing
AD Scientific Index ID: 1454453
Πανεπιστήμιο Κύπρου
person_outline Leonidas C Leonidou's MOST POPULAR ARTICLES
1-) The export development process: an integrative review of empirical models Journal of International Business Studies 27 (3), 517-551, 1996
2-) Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda Journal of the Academy of Marketing science 49 (1), 51-70, 2021
3-) Firm-level export performance assessment: review, evaluation, and development Journal of the Academy of Marketing Science 28 (4), 493-511, 2000
4-) An analysis of the barriers hindering small business export development Journal of Small Business Management 42 (3), 279-302, 2004
5-) Marketing strategy determinants of export performance: a meta-analysis Journal of Business Research 55 (1), 51-67, 2002