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Lily-Xuehui Gao

Lily-Xuehui Gao

Universidad de Zaragoza - Zaragoza / Spain
Engineering & Technology / Computer Science
AD Scientific Index ID: 4931861
University of Zaragoza
person_outline Lily-Xuehui Gao's MOST POPULAR ARTICLES
1-) Multichannel integration along the customer journey: a systematic review and research agenda The Service Industries Journal 40 (15-16), 1087-1118, 2020
2-) Customer equity drivers, customer experience quality, and customer profitability in banking services: The moderating role of social influence Journal of Service Research 23 (2), 174-193, 2020
3-) What drives consumers’ active participation in the online channel? Customer equity, experience quality, and relationship proneness Electronic Commerce Research and Applications 35, 100855, 2019
4-) How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention Journal of Retailing and Consumer Services 61, 102578, 2021
5-) Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention Journal of the Academy of Marketing Science 51 (2), 334-371, 2023