Linghua Zhang

Huazhong University of Science & Technology - Wuhan / China

Business & Management / Marketing

AD Scientific Index ID: 5872785

华中科技大学

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Huazhong University of Science & Technology

Linghua Zhang's MOST POPULAR ARTICLES

1-) Ride-sharing platforms: the effects of online social interactions on loyalty, mediated by perceived benefits Journal of Research in Interactive Marketing 17 (5), 698-713, 2023

2-) Value drivers of government issued mobile coupons usage Industrial Management & Data Systems 122 (3), 702-728, 2022

3-) Leveraging social supports to cope with sales complexities and facilitate value-based selling in the cross-functional sales team contexts: JD-R perspective Industrial Marketing Management 122, 61-77, 2024

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