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Luca M Visconti

Luca M Visconti

Università della Svizzera Italiana Lugano - Lugano / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 1083694
Université de la Suisse italienne
person_outline Luca M Visconti's MOST POPULAR ARTICLES
1-) The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation Journal of Consumer research 40 (5), 797-817, 2014
2-) Street art, sweet art? Reclaiming the “public” in public place Journal of consumer research 37 (3), 511-529, 2010
3-) Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect Journal of Business Research 96, 135-146, 2019
4-) Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research Industrial Marketing Management 39 (1), 25-39, 2010
5-) Symbiotic postures of commercial advertising and street art Journal of Advertising 39 (3), 113-126, 2010