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Luis Ignacio Alvarez-González

Luis Ignacio Alvarez-González

Universidad de Oviedo - Asturias / Spain
Business & Management / Marketing
AD Scientific Index ID: 4338493
University of Oviedo
person_outline Luis Ignacio Alvarez-González's MOST POPULAR ARTICLES
1-) Innovativeness and organizational innovation in total quality oriented firms: The moderating role of market turbulence Technovation 27 (9), 514-532, 2007
2-) The effect of market orientation on buyer–seller relationship satisfaction Industrial Marketing Management 32 (4), 327-345, 2003
3-) Market orientation, innovation and competitive strategies in industrial firms Journal of strategic marketing 9 (1), 69-90, 2001
4-) Organizational learning and market orientation: interface and effects on performance Industrial marketing management 34 (3), 187-202, 2005
5-) Market orientation and social services in private non-profit organisations European Journal of Marketing 36 (9/10), 1022-1046, 2002