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Mahmoud Abdulai Mahmoud

Mahmoud Abdulai Mahmoud

University of Ghana - Legon / Ghana
Business & Management / Marketing
AD Scientific Index ID: 92971
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person_outline Mahmoud Abdulai Mahmoud's MOST POPULAR ARTICLES
1-) Service innovation and customer satisfaction: the role of customer value creation European Journal of Innovation Management 21 (3), 402-422, 2018
2-) Market orientation, learning orientation and business performance: The mediating role of innovation International Journal of Bank Marketing 34 (5), 623-648, 2016
3-) Market orientation and business performance among SMEs in Ghana International Business Research 4 (1), 241-251, 2011
4-) The effect of trust, commitment, and conflict handling on customer retention: The mediating role of customer satisfaction Journal of Relationship Marketing 17 (4), 257-276, 2018
5-) Market orientation, innovation and corporate social responsibility practices in Ghana's telecommunication sector Social Responsibility Journal 8 (3), 327-346, 2012