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Maleeha Shahid Sameeni|Maleeha S. Sameeni

Maleeha Shahid Sameeni|Maleeha S. Sameeni

University of Education, Lahore - Lahore / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 5745960
یونیورسٹی آف ایجوکیشن
person_outline Maleeha Shahid Sameeni|Maleeha S. Sameeni's MOST POPULAR ARTICLES
1-) Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode Journal of Business Research 141, 137-150, 2022
2-) An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter? Journal of Business Research 173, 114469, 2024
3-) Consumer intentions to perform difficult behaviors: Role of brand-self connection, prominence and relationship length Pakistan Journal of Commerce and Social Sciences (PJCSS) 9 (3), 719-741, 2015
4-) Differential effects of performance versus value-based brand betrayal on hate and unfavorable consumer behaviors Journal of Social Sciences Review 3 (2), 775-791, 2023
5-) Differential effects of performance versus value-based brand betrayal on hate and unfavorable consumer behaviorsMS Sameeni, F Qadeer, S Shahid, M KhurramJournal of Social Sciences Review 3 (2), 775-791, 202352023