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Manish Gangwar

Manish Gangwar

Indian School of Business Hyderabad - Haydarabad / India
Business & Management / Business Administration
AD Scientific Index ID: 406344
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person_outline Manish Gangwar's MOST POPULAR ARTICLES
1-) The Role of Big Data and Predictive Analytics in Retailing Journal of retailing 93 (1), 79-95, 2017
2-) Examining Artificial Intelligence (AI) Technologies in Marketing via a Global Lens: Current Trends and Future Research Opportunities International Journal of Research in Marketing 39 (2), 522-540, 2022
3-) When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements Journal of Marketing 82 (3), 70-86, 2018
4-) Cross-channel Effects of Omnichannel Retail Marketing Strategies: A Review of Extant Data-driven Research Journal of Retailing 98 (1), 133-151, 2022
5-) Dynamic Pricing: Definition, Implications for Managers, and Future Research Directions Journal of Retailing 99 (4), 580-593, 2023