AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Marco Vriens

Marco Vriens

University of Wisconsin la Crosse - La Crosse / United States
Business & Management / Marketing
AD Scientific Index ID: 1736552
University of Wisconsin-La Crosse
person_outline Marco Vriens's MOST POPULAR ARTICLES
1-) Commercial use of conjoint analysis in Europe: Results and critical reflections International journal of Research in Marketing 11 (1), 41-52, 1994
2-) Questionnaire design and scale development The handbook of marketing research: Uses, misuses, and future advances, 84-94, 2006
3-) Linking Attribute, Benefits, and Consumer Values. marketing research 12 (3), 2000
4-) The handbook of marketing research: uses, misuses, and future advances Sage, 2006
5-) Latent class metric conjoint analysis Marketing Letters 3 (3), 273-288, 1992