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Mark Leach

Mark Leach

University of Wyoming - Laramie / United States
Business & Management / Marketing
AD Scientific Index ID: 1351995
person_outline Mark Leach's MOST POPULAR ARTICLES
1-) Theory testing using case studies in business-to-business research Industrial marketing management 28 (3), 201-213, 1999
2-) Developing loyal customers with a value-adding sales force: Examining customer satisfaction and the perceived credibility of consultative salespeople Journal of Personal Selling & Sales Management 21 (2), 147-156, 2001
3-) Examining customer value perceptions of organizational buyers when sourcing from multiple vendors Journal of business research 58 (5), 559-568, 2005
4-) Investigating interrelationships among sales training evaluation methods Journal of Personal Selling & Sales Management 23 (4), 327-339, 2003
5-) A three-stage model for assessing and improving sales force training and development Journal of Personal Selling & Sales Management 25 (3), 253-268, 2005