Matthias Handrich

Hochschule Pforzheim - Pforzheim / Germany

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AD Scientific Index ID: 1759690

Pforzheim University

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Hochschule Pforzheim

Matthias Handrich's MOST POPULAR ARTICLES

1-) The dark side of customer co-creation: exploring the consequences of failed co-created services Journal of the academy of marketing science 43 (3), 279-296, 2015

2-) What about passive innovation resistance? Investigating adoption‐related behavior from a resistance perspective Journal of Product Innovation Management 32 (6), 878-903, 2015

3-) War for talents—How perceived organizational innovativeness affects employer attractiveness R&D Management 47 (2), 299-310, 2017

4-) Adoption of technology-based services: the role of customers’ willingness to co-create Journal of Service Management 26 (1), 44-71, 2015

5-) Satisfied and unwilling: Exploring cognitive and situational resistance to innovations Journal of Business Research 69 (7), 2440-2447, 2016

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