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Maurice Patterson

Maurice Patterson

University of Limerick - Limerick / Ireland
Business & Management / Marketing
AD Scientific Index ID: 1790017
Ollscoil Luimnigh
person_outline Maurice Patterson's MOST POPULAR ARTICLES
1-) Negotiating masculinities: Advertising and the inversion of the male gaze Consumption, Markets and Culture 5 (3), 231-249, 2002
2-) Re-appraising the concept of brand image Journal of Brand Management 6 (6), 409-426, 1999
3-) Professional interaction: Exploring the concept of attraction Marketing theory 3 (1), 9-36, 2003
4-) Mapping the re‐engagement of CRM with relationship marketing European journal of Marketing 40 (5/6), 572-589, 2006
5-) Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations Journal of Strategic Marketing 16 (1), 27-39, 2008