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Md Afnan Hossain

Md Afnan Hossain

North South University Bangladesh - Hsinchu / Bangladesh
Business & Management / Business Administration
AD Scientific Index ID: 4499882
নর্থ সাউথ ইউনিভার্সিটি বাংলাদেশ
person_outline Md Afnan Hossain's MOST POPULAR ARTICLES
1-) A framework for AI-powered service innovation capability: Review and agenda for future research Technovation 125, 102768, 2023
2-) Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage: Evidence from the manufacturing industry Industrial Marketing Management 106, 240-255, 2022
3-) The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement Journal of Retailing and Consumer Services 72, 103273, 2023
4-) Revisiting customer analytics capability for data-driven retailing Journal of Retailing and Consumer Services 56, 102187, 2020
5-) Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity Journal of Fashion Marketing and Management: An International Journal 25 (1 …, 2021