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Mercy Mpinganjira

Mercy Mpinganjira

University of Johannesburg - Johannesburg / South Africa
Business & Management / Marketing
AD Scientific Index ID: 93706
Universiteit van Johannesburg
person_outline Mercy Mpinganjira's MOST POPULAR ARTICLES
1-) Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework International Journal of Information Management 36 (5), 711-723, 2016
2-) Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry South African Journal of Information Management 20 (1), 1-12, 2018
3-) Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation Journal of Research in Interactive Marketing 14 (4), 431-459, 2020
4-) Modelling green customer loyalty and positive word of mouth: can environmental knowledge make the difference in an emerging market? International Journal of Emerging Markets 15 (3), 405-426, 2020
5-) Ethics of mobile behavioral advertising: Antecedents and outcomes of perceived ethical value of advertised brands Journal of Business Research 95, 464-478, 2019