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Michael Paul

Michael Paul

Universität Augsburg - Augsburg / Germany
Business & Management / Marketing
AD Scientific Index ID: 1782322
University of Augsburg
person_outline Michael Paul's MOST POPULAR ARTICLES
1-) Are all smiles created equal? How emotional contagion and emotional labor affect service relationships Journal of Marketing 70 (3), 58-73, 2006
2-) Shopping benefits of multichannel assortment integration and the moderating role of retailer type Journal of Retailing 91 (2), 326-342, 2015
3-) Toward a theory of repeat purchase drivers for consumer services Journal of the Academy of Marketing Science 37, 215-237, 2009
4-) Customer experience: Conceptualization, measurement, and application in omnichannel environments Journal of Service Research 26 (2), 191-211, 2023
5-) One firm, one product, two prices: Channel-based price differentiation and customer retention Journal of Retailing and Consumer Services 27, 126-139, 2015