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Mirko Olivieri

Mirko Olivieri

Università Cattolica del Sacro Cuore - Milano / Italy
Business & Management / Marketing
AD Scientific Index ID: 6006189
Catholic University of the Sacred Heart
person_outline Mirko Olivieri's MOST POPULAR ARTICLES
1-) Social media management in the traveller's customer journey: an analysis of the hospitality sector Current Issues in Tourism 24 (12), 1768-1779, 2021
2-) Sales & Marketing Automation in the post-Covid Scenario, Value Drivers in B2B relationships Italian Journal of Marketing, 371-379, 2021
3-) Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks Journal of Business & Industrial Marketing 38 (8), 1675-1688, 2023
4-) The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 Journal of Business & Industrial Marketing 38 (7), 1465-1478, 2023
5-) Social media and omni-channel strategies in the tourism industry: an analysis of club med Advances in Digital Marketing and eCommerce: First International Conference …, 2020