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Mohamed A. Ghonim

Mohamed A. Ghonim

Mansoura University - Mansoura / Egypt
Business & Management / Business Administration
AD Scientific Index ID: 4985449
جامعة المنصورة
person_outline Mohamed A. Ghonim's MOST POPULAR ARTICLES
1-) Strategic alignment and its impact on decision effectiveness: a comprehensive model International Journal of Emerging Markets 17 (1), 198-218, 2022
2-) Investigating health and fitness app users’ stickiness, WOM, and continuance intention using SOR model: the moderating role of health consciousness International Journal of Human–Computer Interaction 40 (5), 1235-1250, 2024
3-) Drivers of mobile payment services adoption: a behavioral reasoning theory perspective International Journal of Human–Computer Interaction 40 (7), 1518-1531, 2024
4-) Investigating retailing customers' adoption of augmented reality apps: integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF) Marketing Intelligence & Planning 41 (5), 613-629, 2023
5-) Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19: evidence from emergent markets International Journal of Contemporary Hospitality Management 36 (4), 1353-1374, 2024