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Mohammad Reza Habibi

Mohammad Reza Habibi

California State University Fullerton - Fullerton / United States
Business & Management / Marketing
AD Scientific Index ID: 836573
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person_outline Mohammad Reza Habibi's MOST POPULAR ARTICLES
1-) The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty Computers in Human Behavior 28 (5), 1755-1767, 2012
2-) To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management 33 (1), 76-82, 2013
3-) The roles of brand community and community engagement in building brand trust on social media Computers in Human Behavior 37, 152-161, 2014
4-) Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities International Journal of Information Management 34 (2), 123-132, 2014
5-) What managers should know about the sharing economy Business Horizons 60 (1), 113-121, 2017