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Muhammad Farrukh Abid

Muhammad Farrukh Abid

Universiti Teknologi Petronas - Tronoh / Malaysia
Business & Management / Marketing
AD Scientific Index ID: 5309878
University Technology Petronas UTP
person_outline Muhammad Farrukh Abid's MOST POPULAR ARTICLES
1-) Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education Asia Pacific Journal of Innovation and Entrepreneurship 17 (1), 20-45, 2023
2-) Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use Spanish Journal of Marketing-ESIC 27 (2), 178-201, 2023
3-) Videogames-as-a-service: how does in-game value co-creation enhance premium gaming co-creation experience for players? Journal of Retailing and Consumer Services 70, 103128, 2023
4-) Attitude, repurchase intention and brand loyalty toward halal cosmetics Journal of Islamic Marketing 15 (2), 293-313, 2024
5-) Value creation or value destruction: conceptualizing the experiential nature of value‐in‐use Journal of Consumer Behaviour 21 (3), 583-601, 2022