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Muhammad Shahzeb Fayyaz

Muhammad Shahzeb Fayyaz

Ghulam Ishaq Khan Institute of Engineering Sciences and Technology - Topi / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 5907602
غلام اسحاق انسٹیٹیوٹ برائے انجینیرنگ سائنس اینڈ ٹیکنالوجی
person_outline Muhammad Shahzeb Fayyaz's MOST POPULAR ARTICLES
1-) Attitude, repurchase intention and brand loyalty toward halal cosmetics Journal of Islamic Marketing 15 (2), 293-313, 2024
2-) The moderating role of complaint handling on brand hate in the cancel culture Asia-Pacific Journal of Business Administration 15 (1), 46-71, 2023
3-) Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games Data Technologies and Applications 56 (2), 223-246, 2022
4-) Playful-consumption experience and consumer videogame engagement in the lens of SR model: an empirical study International Conference on Human-Computer Interaction, 85-104, 2019
5-) Gender differences and consumer videogame engagement SHS Web of Conferences 56, 01002, 2018