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Nataraj Balasubramanian

Nataraj Balasubramanian

Thiagarajar School of Management - Thiruparankundram / India
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AD Scientific Index ID: 4805267
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person_outline Nataraj Balasubramanian's MOST POPULAR ARTICLES
1-) Enhancing relationships in e-tail: Role of relationship quality and duration Journal of Retailing and Consumer Services 58, 102293, 2021
2-) Organisational sustainability scale-measuring employees’ perception on sustainability of organisation Measuring Business Excellence 26 (3), 245-262, 2022
3-) Impact of Relationship Quality on Customer Retention – A Study with Reference to Retail Banking in India International Journal of Business and Information 13 (1), 93-117, 2018
4-) Sustainable transportation in developing countries: uncovering factors influencing electric vehicle purchase intention in India Transportation Planning and Technology 47 (7), 1042-1067, 2024
5-) Demystifying the antecedents of brand advocacy: Mediating the role of brand love and brand passion Indian Journal of Marketing 52 (8), 26-40, 2022