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Nathalie Dens

Nathalie Dens

University of Antwerp - Antwerp / Belgium
Business & Management / Marketing
AD Scientific Index ID: 1392892
Universiteit Antwerpen
person_outline Nathalie Dens's MOST POPULAR ARTICLES
1-) Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions Journal of interactive marketing 26 (4), 244-255, 2012
2-) A meta-analytic investigation of the role of valence in online reviews Journal of Interactive Marketing 31 (1), 17-27, 2015
3-) Is this for me? How consumers respond to personalized advertising on social network sites Journal of Interactive Advertising 15 (2), 124-134, 2015
4-) Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs) Journal of Interactive Marketing 52 (1), 79-98, 2020
5-) Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement Journal of Brand Management 18 (1), 50-65, 2010