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Nathalie Spielmann

Nathalie Spielmann

NEOMA Business School (Rouen Business School) - Mont-Saint-Aignan / France
Business & Management / Marketing
AD Scientific Index ID: 916407
NEOMA Business School
person_outline Nathalie Spielmann's MOST POPULAR ARTICLES
1-) The subjective norms of sustainable consumption: A cross-cultural exploration Journal of Business Research 82, 400-408, 2018
2-) Characteristics of strong territorial brands: The case of champagne Journal of Business Research 67 (7), 1461-1467, 2014
3-) The nature and value of terroir products European Journal of Marketing 51 (4), 748-771, 2017
4-) Green is the new white: How virtue motivates green product purchase Journal of Business Ethics 173 (4), 759-776, 2021
5-) In virtuo: How user-driven interactivity in virtual tours leads to attitude change Journal of Business Research 88, 255-264, 2018