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Nishita Pruthi

Nishita Pruthi

Maharshi Dayanand University - Rohtak / India
Business & Management / Marketing
AD Scientific Index ID: 5272263
महर्षि दयानंद विश्वविद्यालय
person_outline Nishita Pruthi's MOST POPULAR ARTICLES
1-) Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis Sustainability 15 (3), 2744, 2023
2-) Developing Customer Engagement Through Artificial Intelligence Tools: Roles and Challenges Developing Relationships, Personalization, and Data Herald in Marketing 5.0 …, 2022
3-) Optimizing Augmented Reality and Virtual Reality for Customer Engagement Promoting Consumer Engagement Through Emotional Branding and Sensory …, 2023
4-) Role of customer engagement in building customer loyalty-A literature review Samvakti Journal of Research in Business Management 2 (2), 1-7, 2021
5-) From virtual observations to business insights: A bibliometric review of netnography in business research Heliyon 10 (1), 2024