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Nitin Gupta

Nitin Gupta

Institute of Management Technology Hyderabad - Hyderabad / India
Business & Management / Marketing
AD Scientific Index ID: 405081
प्रबंधन प्रौद्योगिकी संस्थान हैदराबाद
person_outline Nitin Gupta's MOST POPULAR ARTICLES
1-) Globalization does lead to change in consumer behavior: an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects Asia Pacific Journal of Marketing and Logistics 23 (3), 251-269, 2011
2-) Country of origin vs. consumer perception: A literature review IUP Journal of Marketing Management 11 (4), 66, 2012
3-) Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective International Journal of Emerging Markets, 2023
4-) Customer perception of services based on the SERVQUAL dimensions: A study of Indian commercial banks Services Marketing Quarterly 34 (1), 49-66, 2013
5-) The impact of globalization on consumer acculturation: A study of urban, educated, middle class Indian consumers Asia Pacific Journal of Marketing and Logistics 24 (1), 41-58, 2012