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Nuttapol Assarut

Nuttapol Assarut

Chulalongkorn University - Bangkok / Thailand
Social Sciences / Tourism & Hospitality
AD Scientific Index ID: 4476381
จุฬาลงกรณ์มหาวิทยาลัย
person_outline Nuttapol Assarut's MOST POPULAR ARTICLES
1-) The role of live streaming in building consumer trust and engagement with social commerce sellersA Wongkitrungrueng, N AssarutJournal of Business Research 117, 543-556, 20203722020
2-) Live streaming commerce from the sellers’ perspective: implications for online relationship marketingA Wongkitrungrueng, N Dehouche, N AssarutJournal of Marketing Management 36 (5-6), 488-518, 20201192020
3-) The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothingE Chandrruangphen, N Assarut, S SinthupinyoCogent Business & Management 9 (1), 2034238, 2022432022
4-) When art meets mall: Impact on shopper responsesA Vukadin, A Wongkitrungrueng, N AssarutJournal of Product & Brand Management 27 (3), 277-293, 2018552018
5-) Dairy products market segmentation: The effects of country of origin on price premium and purchase intentionS Unahanandh, N AssarutJournal of International Food & Agribusiness Marketing 25 (2), 122-133, 2013