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Nuttapol Assarut

Nuttapol Assarut

Sasin Graduate Institute of Business Administration Chulalongkorn University - Bangkok / Thailand
Social Sciences / Tourism & Hospitality
AD Scientific Index ID: 4476381
สถาบันบัณฑิตบริหารธุรกิจศศินทร์แห่งจุฬาลงกรณ์มหาวิทยาลัย
person_outline Nuttapol Assarut's MOST POPULAR ARTICLES
1-) The role of live streaming in building consumer trust and engagement with social commerce sellers Journal of business research 117, 543-556, 2020
2-) Live streaming commerce from the sellers’ perspective: implications for online relationship marketing Journal of Marketing Management 36 (5-6), 488-518, 2020
3-) The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing Cogent Business & Management 9 (1), 2034238, 2022
4-) When art meets mall: Impact on shopper responses Journal of Product & Brand Management 27 (3), 277-293, 2018
5-) Entrepreneur mindset, social capital and adaptive capacity for tourism SME resilience and transformation during the COVID-19 pandemic Sustainability 14 (19), 12675, 2022