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P Sergius Koku

P Sergius Koku

Florida Atlantic University - Boca Raton / United States
Engineering & Technology / Electrical & Electronic Engineering
AD Scientific Index ID: 1337862
person_outline P Sergius Koku's MOST POPULAR ARTICLES
1-) The financial impact of boycotts and threats of boycottPS Koku, A Akhigbe, TM SpringerJournal of Business Research 40 (1), 15-20, 19971291997
2-) Financial exclusion of the poor: a literature reviewPS KokuInternational Journal of Bank Marketing 33 (5), 654-668, 2015982015
3-) Corporate name change signaling in the services industryP Sergius KokuJournal of Services Marketing 11 (6), 392-408, 1997941997
4-) The effect of new product announcements and preannouncements on stock pricePS Koku, HS Jagpal, PV ViswanathJournal of Market-Focused Management 2, 183-199, 1997971997
5-) What is in a name? The impact of strategic name change on student enrollment in colleges and universitiesPS KokuJournal of marketing for higher education 8 (2), 53-71, 1997601997