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Park Beede

Park Beede

Zayed University - Dubai / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 4501574
جامعة زايد
person_outline Park Beede's MOST POPULAR ARTICLES
1-) Does Traditional Advertising Theory Apply to the Digital World? A Replication Analysis Questions the Relevance of the Elaboration Likelihood Model Journal of Advertising Research 55 (4), 390-400, 2015
2-) The Effect of Plain Packages on the Perception of Cigarette Health Warnings Public Health 106 (4), 315-322, 1992
3-) Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention Tourism Recreation Research 47 (1), 91-104, 2022
4-) Grammar, spelling error rates persist in digital news Newspaper Research Journal 38 (3), 316-327, 2017
5-) The Promotional Impact of Cigarette Packaging: A Study of Adolescent Responses to Cigarette Plain-packsP Beede, R Lawson, M ShepherdDepartment of Marketing, University of Otago, Dunedin, New Zealand, 1991141991