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Parul Ahuja

Parul Ahuja

Maharaja Agrasen Institute of Management Studies MAIMS - Delhi / India
Others
AD Scientific Index ID: 6197359
महाराजा अग्रसेन इंस्टीट्यूट ऑफ मैनेजमेंट स्टडीज
person_outline Parul Ahuja's MOST POPULAR ARTICLES
1-) Disconnect to detox: a study of smartphone addiction among young adults in India Young Consumers 21 (3), 273-287, 2020
2-) Enjoying music and movies without paying: examining factors affecting unauthorized downloading amongst young adults Journal of Information, Communication and Ethics in Society 20 (4), 568-586, 2022
3-) The grey and dark facets of online activities: a study of consumer perceptions Journal of Information, Communication and Ethics in Society 20 (4), 495-515, 2022
4-) Is it cost saving or environmental benefits? Factors influencing energy saving behaviour amongst consumers in India International Journal of Indian Culture and Business Management 23 (4), 431-450, 2021
5-) Thus far and no further? An inquiry into adoption of mobile phones by low income women in urban India Journal of Poverty 25 (2), 173-192, 2021