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Patrick De Pelsmacker

Patrick De Pelsmacker

University of Antwerp - Antwerp / Belgium
Business & Management / Marketing
AD Scientific Index ID: 1403534
Universiteit Antwerpen
person_outline Patrick De Pelsmacker's MOST POPULAR ARTICLES
1-) Do consumers care about ethics? Willingness to pay for fair‐trade coffee Journal of consumer affairs 39 (2), 363-385, 2005
2-) Marketingová komunikace Grada Publishing as, 2003
3-) Marketingová komunikace Grada Publishing as, 2003
4-) Marketing research with SPSSW JanssensPearson Education, 20087552008
5-) Marketingová komunikaceP De Pelsmacker, M Geuens, J Van den BerghGrada Publishing as, 20037182003