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Peter De Maeyer

Peter De Maeyer

Sophia University - Tokyo / Japan
Business & Management / Marketing
AD Scientific Index ID: 401689
上智大学
person_outline Peter De Maeyer's MOST POPULAR ARTICLES
1-) Impact of online consumer reviews on sales and price strategies: A review and directions for future research Journal of Product & Brand Management 21 (2), 132-139, 2012
2-) Drivers of continuance intention with mobile banking apps International Journal of Bank Marketing 38 (1), 242-262, 2020
3-) Product category determinants of price knowledge for durable consumer goods Journal of Retailing 80 (2), 129-137, 2004
4-) Customer reactions to service provider overgenerosity Journal of service research 4 (3), 205-216, 2002
5-) Consumer perceptions of third party product quality ratings Journal of Business Research 64 (10), 1067-1073, 2011