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Peter Maas

Peter Maas

Universität Saint Gallen - St. Gallen / Switzerland
Business & Management / Business Administration
AD Scientific Index ID: 1084151
University of Saint Gallen
person_outline Peter Maas's MOST POPULAR ARTICLES
1-) The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation Journal of Services Marketing, 2011
2-) Customer value from a customer perspective: a comprehensive review Journal für Betriebswirtschaft 58 (1), 1-20, 2008
3-) Understanding the omnichannel customer journey: determinants of interaction choice Journal of interactive marketing 43 (1), 116-133, 2018
4-) Sharing intangibles: Uncovering individual motives for engagement in a sharing service setting Journal of Business Research 75, 159-171, 2017
5-) Customer value analysis in financial services Journal of Financial Services Marketing 13 (2), 107-120, 2008