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Phil Osborne

Phil Osborne

Otago Polytechnic - Dunedin / New Zealand
Business & Management / Marketing
AD Scientific Index ID: 54416
Te Kura Matatini ki Otago
person_outline Phil Osborne's MOST POPULAR ARTICLES
1-) How does market orientation contribute to service firm performance? An examination of alternative mechanisms European journal of marketing 36 (9/10), 1058-1075, 2002
2-) Market‐oriented value creation in service firms European journal of marketing 36 (9/10), 990-1002, 2002
3-) Market orientation and firm value Journal of Marketing Management 17 (5-6), 521-542, 2001
4-) Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum Marketing theory 6 (3), 275-280, 2006
5-) The paradigmatic pitfalls of customer-centric marketing Marketing Theory 12 (2), 155-172, 2012