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Pierre Chandon

Pierre Chandon

INSEAD Business School - Fontainebleau / France
Business & Management / Marketing
AD Scientific Index ID: 1662350
INSEAD Ecole de Commerce
person_outline Pierre Chandon's MOST POPULAR ARTICLES
1-) A benefit congruency framework of sales promotion effectiveness The Journal of marketing, 65-81, 2000
2-) Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase Journal of Marketing 73 (6), 1-17, 2009
3-) The Biasing Health Halos of Fast‐Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side‐Dish Consumption Intentions Journal of Consumer Research 34 (3), 301-314, 2007
4-) Can “low-fat” nutrition labels lead to obesity? Journal of Marketing Research 43 (4), 605-617, 2006
5-) Do intentions really predict behavior? Self-generated validity effects in survey research Journal of Marketing, 1-14, 2005