AD Scientific Index
 Open Nav
Login Login Pricing & Plans Pricing & Plans
Pilar Pérez Ruiz

Pilar Pérez Ruiz

ESIC Escuela Superior de Gestión Comercial y Marketing - Pozuelo de Alarcón / Spain
Business & Management / Marketing
AD Scientific Index ID: 5271539
ESIC Higher School of Commercial Management and Marketing
person_outline Pilar Pérez Ruiz's MOST POPULAR ARTICLES
1-) Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness Technological Forecasting and Social Change 162, 120350, 2021
2-) Key factors influencing knowledge acquisition through game‐based learning Psychology & Marketing 41 (5), 1045-1059, 2024
3-) Implementation of the Balanced Scorecard in the hotel sector through transformational leadership and empowerment Multidisciplinary Journal for Education, Social and Technological Sciences 4 …, 2017
4-) Efficiency in social enterprises Multidisciplinary Journal for Education, Social and Technological Sciences 4 …, 2017
5-) The impact of gamification on academic performance: the case of digital marketing in Lebanon European Journal of Innovation Management, 2024