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Pragya Mathur

Pragya Mathur

CUNY Baruch College - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 879480
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person_outline Pragya Mathur's MOST POPULAR ARTICLES
1-) The effects of country-related affect on product evaluations Journal of Consumer research 41 (4), 1033-1046, 2014
2-) The influence of consumers’ lay theories on approach/avoidance motivation Journal of Marketing Research 46 (1), 56-65, 2009
3-) Consumers' implicit theories about personality influence their brand personality judgments Journal of Consumer Psychology 22 (4), 545-557, 2012
4-) Consumer mindsets and self-enhancement: Signaling versus learning Journal of Consumer Psychology 26 (1), 142-152, 2016
5-) The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies Organizational Behavior and Human Decision Processes 122 (2), 141-151, 2013