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Prakash Singh

Prakash Singh

Saudi Electronic University - Riyadh / Saudi Arabia
Business & Management / Marketing
AD Scientific Index ID: 5910667
الجامعة السعودية الإلكترونية
person_outline Prakash Singh's MOST POPULAR ARTICLES
1-) Digital entrepreneurship research: A systematic review Journal of Business Research 156, 113507, 2023
2-) Understanding and managing customer engagement through social customer relationship management Journal of Decision Systems 30 (2-3), 215-234, 2021
3-) Measuring social media impact on Impulse Buying Behavior Cogent Business & Management 10 (3), 2262371, 2023
4-) Consumer behavior in the service industry: An integrative literature review and research agenda Sustainability 15 (1), 250, 2022
5-) Beyond the basics: Exploring the impact of social media marketing enablers on business success Heliyon 10 (5), 2024