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Prasant Kumar Pandey

Prasant Kumar Pandey

Indian Institute of Information Technology and Management Gwalior - Gwalior / India
Business & Management / Marketing
AD Scientific Index ID: 5463324
भारतीय सूचना प्रौद्योगिकी एवं प्रबंधन संस्थान, ग्वालियर
person_outline Prasant Kumar Pandey's MOST POPULAR ARTICLES
1-) The role of human emotions in memorable tourism experience and revisit intention Tourism & Management Studies 19 (1), 15-27, 2023
2-) The measurement model of novelty, memorable tourism experience and revisit intention in tourists Leisure/Loisir 48 (1), 103-121, 2024
3-) Mapping the research pattern of cause-related marketing: A bibliometric analysis of publications during 2000-2020 Journal of Nonprofit & Public Sector Marketing 36 (3), 271-298, 2024
4-) Factors affecting attitude and purchase intention towards cause-related marketing: A systematic literature review using TCCM approach International Review on Public and Nonprofit Marketing 21 (2), 479-509, 2024
5-) Enhancing customer purchase intention using cause-related marketing: a study of the Indian pharmaceutical sector Journal of Nonprofit & Public Sector Marketing 36 (4), 544-575, 2024