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Preeti Sharma

Preeti Sharma

Institute of Management Technology Hyderabad - Hyderabad / India
Others
AD Scientific Index ID: 4361079
प्रबंधन प्रौद्योगिकी संस्थान हैदराबाद
person_outline Preeti Sharma's MOST POPULAR ARTICLES
1-) Consumer's expectations from mobile CRM services: a banking context Business Process Management Journal 17 (6), 898-918, 2011
2-) Adoption of CRM technology in multichannel environment: a review (2006‐2010) Business Process Management Journal 18 (3), 445-471, 2012
3-) The importance of value and context for mobile CRM services in banking Business Process Management Journal 19 (6), 864-891, 2013
4-) Applications of artificial intelligence in closed-loop supply chains: Systematic literature review and future research agenda Transportation Research Part E: Logistics and Transportation Review 184, 103455, 2024
5-) Implementation and adoption of CRM and co-creation leveraging collaborative technologies: An Indian banking context Journal of Indian Business Research 12 (1), 113-132, 2020