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Priyadharshini K

Priyadharshini K

National Institute of Fashion Technology - New Delhi / India
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AD Scientific Index ID: 6246208
राष्ट्रीय फ़ैशन प्रौद्योगिकी संस्थान
person_outline Priyadharshini K's MOST POPULAR ARTICLES
1-) Antecedents and consequences of private brand purchase: A systematic review and a conceptual framework International Journal of Retail & Distribution Management, 2017
2-) Effect of inflation on Indian consumer’s purchase intention 11th EBES CONFERENCE, 166, 2013
3-) Private label retailers: Systematic review of winning strategies The Marketing Review 17 (1), 117-143, 2017
4-) Gen Z Perspectives on Indian Beauty and Personal Care Websites: A Behavioural Reasoning Theory Approach Abhigyan, https://doi.org/10.1177/0970238524130800, 2025
5-) A Systematic Literature Review of Sustainable Supply Chain Management using Block Chain Technology in Fashion Industries and Proposing ABC Framework International Journal for Research in Applied Science and Engineering …, 2023