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Pronobesh Banerjee

Pronobesh Banerjee

Indian Institute of Management Kozhikode - Kunnamangalam / India
Others
AD Scientific Index ID: 6265961
ভারতীয় ব্যবস্থাপনা প্রতিষ্ঠান, কালিকট
person_outline Pronobesh Banerjee's MOST POPULAR ARTICLES
1-) Is it light or dark? Recalling moral behavior changes perception of brightness Psychological Science 23 (4), 407-409, 2012
2-) Loss is a loss, why categorize it? Mental accounting across cultures Journal of Consumer Behaviour 18 (2), 77-88, 2019
3-) When should we not expect attraction effect? The moderating influence of analytic versus holistic thinking Journal of Strategic Marketing 28 (5), 399-416, 2020
4-) Asymmetric effect of context‐specific color priming on interpretation of ambiguous news articles Journal of Consumer Behaviour 18 (3), 219-232, 2019