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Qiang Liu

Qiang Liu

Xi'an Shiyou University - Xi'an / China
Business & Management / Marketing
AD Scientific Index ID: 4508524
西安石油大学
person_outline Qiang Liu's MOST POPULAR ARTICLES
1-) The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications International Journal of research in Marketing 28 (3), 205-217, 2011
2-) The cross attributes flexible substitution logit: Uncovering category expansion and share impacts of marketing instruments Marketing Science 34 (1), 144-159, 2015
3-) An empirical model of drug detailing: Dynamic competition and policy implications Management Science 62 (8), 2321-2340, 2016
4-) Promotion spillovers: Drug detailing in combination therapy Marketing Science 36 (3), 382-401, 2017
5-) Crowdfunding Project Design: Optimal Product Menu and Funding Target Production and Operations Management, 2021