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Rahul Singh

Rahul Singh

Birla Institute of Management Technology - Greater Noida / India
Business & Management / Strategic Management
AD Scientific Index ID: 401502
बिरला प्रबंधन प्रौद्योगिकी संस्थान
person_outline Rahul Singh's MOST POPULAR ARTICLES
1-) Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior Journal of Business Research 69 (12), 2016
2-) Brand and country-of-origin effect on consumers' decision to purchase luxury products Journal of Business research 65 (10), 1461-1470, 2012
3-) An international perspectiveon luxury brand and country-of-origin effect Journal of Brand Management 16 (5), 323-337, 2009
4-) Does personality congruence explain luxury brand attachment? The results of an international research study Journal of Business Research 120, 462-472, 2020
5-) Modeling links between the decision-making process and luxury brand attachment: An international comparison Journal of Global Scholars of Marketing Science 23 (4), 361-378, 2013