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Raj Kumar Das Gupta

Raj Kumar Das Gupta

NSHM College of Management & Technology - Kolkata / India
Business & Management / Marketing
AD Scientific Index ID: 4787295
एनएसएचएम कॉलेज ऑफ मैनेजमेंट एंड टेक्नोलॉजी
person_outline Raj Kumar Das Gupta's MOST POPULAR ARTICLES
1-) Brand Pruning, a widely used tool in Marketing arsenal Indian Journal of Marketing 40 (1), 8-12, 2010