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Rajesh Kumar Sinha

Rajesh Kumar Sinha

Indian Institute of Management Indore - Indore / India
Business & Management / Marketing
AD Scientific Index ID: 5270710
भारतीय प्रबंधन संस्थान इंदौर
person_outline Rajesh Kumar Sinha's MOST POPULAR ARTICLES
1-) Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention European Journal of Marketing 51 (9/10), 1597-1611, 2017
2-) Buyer-seller amount-price equilibrium for prepaid services: Implication for promotional pricing Journal of Retailing and Consumer Services 44, 285-292, 2018
3-) Subscription and casual customers’ differential sensitivity to meteorological characteristics Journal of Retailing and Consumer Services 62, 102663, 2021
4-) List price versus deal price based internal reference points in deal evaluation: Influences of contextual prices, price-promotions, and their dispersionsRK SinhaIndian Institute of Management Kozhikode, 20172017
5-) List price versus deal price based internal reference points in deal evaluation: Influences of contextual prices, price-promotions, and their dispersionsRK SinhaIndian Institute of Management Kozhikode, 20172017