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Rakesh Niraj

Rakesh Niraj

Case Western Reserve University - Cleveland / United States
Engineering & Technology / Electrical & Electronic Engineering
AD Scientific Index ID: 900147
Case Western Reserve University CWRU
person_outline Rakesh Niraj's MOST POPULAR ARTICLES
1-) Customer profitability in a supply chain Journal of marketing 65 (3), 1-16, 2001
2-) Does quality win? Network effects versus quality in high-tech markets Journal of Marketing Research 46 (2), 135-149, 2009
3-) Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship Journal of services marketing 25 (3), 165-175, 2011
4-) Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions Marketing Science 27 (2), 225-235, 2008
5-) Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites Journal of Interactive Marketing 24 (3), 222-238, 2010