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Rana Muhammad Umar

Rana Muhammad Umar

Università degli Studi di Trento - Trento / Italy
Social Sciences / Tourism & Hospitality
AD Scientific Index ID: 5044669
University of Trento
person_outline Rana Muhammad Umar's MOST POPULAR ARTICLES
1-) Recycling habits and environmental responses to fast-fashion consumption: Enhancing the theory of planned behavior to predict Generation Y consumers’ purchase decisions Waste Management 139, 146-157, 2022
2-) Measuring customer based beverage brand equity: Investigating the relationship between perceived quality, brand awareness, brand image, and brand loyalty Canadian Center of Science and Education (CCSE), 2015
3-) Effect of consumption values on consumer behavior: a Meta-analysis Marketing Intelligence & Planning 41 (7), 923-944, 2023
4-) Role of theory of consumption values in consumer consumption behavior: a review and Agenda The International Review of Retail, Distribution and Consumer Research 34 (4 …, 2024
5-) Impact of organizational justice on customer satisfaction in the hospitality industry of Pakistan: The moderating role of uncertainty avoidanceRM Umar, S Saleem, RI MajokaJournal of Foodservice Business Research 20 (1), 50-64, 2017132017